If you’re a personal trainer or you’re studying to become certified, you probably want to live somewhere that has a regular need for people with your skills. The states that have a continuous demand for personal trainers are the states that have the highest populations, like New York, California, Florida and Texas. States that are in the sun belt also need trainers because people are out in the sun more frequently and don’t wear as much clothing. Arizona, Nevada, Louisiana, New Mexico, Alabama and Mississippi fall into that category.
In any of the aforementioned states, the greatest demand is in the large metropolitan areas, such as New York City, Miami, San Diego, Los Angeles and San Francisco. Personal trainers are also in high demand in the larger cities in cold-weather states too. Chicago, Philadelphia, Washington, D.C. and Denver have the greatest populations in the snow belt and need more personal trainers for that reason.
The only problem is that those cities already have an abundance of personal trainers. The field can be very competitive. The point isn’t to find areas of high demand. The point is to find areas with job openings for trainers. So when you move to a big city, stay on the outer fringe of the urban area. Suburbs usually have a mobile population with plenty of disposable income.
If you want to start your own health club, you should consider a suburb that is within commuting distance of a large city and has a high average income. It doesn’t make any sense to start a club in a poor town or state. To avoid the extra expense of owning a health club, you might consider taking it to the streets by becoming a mobile trainer. Offer personalized in-home lessons. People are busy. If you can take the classes to the masses, you’re likely to scratch out a living as a mobile trainer. Once you get used to the area, you can be on the lookout for the right spot to start a gym.
After you open your own club, the work has just begun. Most people are serious when they join a spa. They’re looking for results from their money. Make sure you’re on time for your classes, and you’re always in a high-energy, enthusiastic, encouraging mood. Make your classes fun, and your health club will soon have more than enough members.
